The low-emissions scenario of drastic cuts after 2020 is at this point highly unlikely. The medium scenario is for drastic reductions after 2040. The high-emissions scenario looks at what will happen if there are no changes to our behavior. Hotter summers are melting the permafrost that surrounds the Svalbard Global Seed Vault, a vast facility that keeps the world’s seeds safe. The estimates for future changes in the archipelago are based on the global climate model unveiled by the Intergovernmental Panel on Climate Change in 2013. Theres a heatwave in Norway’s Svalbard, home to the Doomsday Vault that houses nearly 900,000 seeds for research, breeding and educational purposes. Oreo had a brilliant plan to build their own doomsday vault, storing many cookies and their original recipe. The permafrost has warmed considerably, and there have been a number of avalanches in and near Longyearbyen,” the report states. In case of an apocalypse, Svalbard in Norway is the last place to get affected, which is why it has a secure vault of essential seeds from all over the world. Fjords along the west coast have become ice free most of the year. In the later years, there have been episodes of heavy rainfall during winter. “The air temperature in Svalbard has increased by 3 to 5☌ during the last 4 to 5 decades. While this is all looking at the future post-2071, a look at just the past 50 years reveals dramatic changes already. A few years ago, the thawing permafrost put the vault in jeopardy by flooding it.īut it’s not just temperature changes: rain will become more common and be more intense, the snow season will become shorter, and avalanches and landslides will become more common. We built the Global OREO Vault into the permafrost of S. The increase in heat will lead to a thawing of the permafrost, which will turn the solid ground around the facility into mush, likely liberating more methane and carbon dioxide currently frozen in the soil. Although we were told asteroid 2018VP1 had virtually no chance of hitting earth, we couldn’t be sure. #1 share of voice on social of all brands in OctoberĪnd at a time when the world seemed more divided than ever, we gave people one thing to agree on – that if the world ever ends, there’s no better place to be than up in the Arctic Circle, stuffing your face with OREOs.By the last quarter of the century, the report expects air temperatures on the islands to increase by about 10☌ (18☏ ) if there’s only a minimum curbing of gas emissions and by about 7☌ (13☏ ) if there is a more significant cut of greenhouse gases. We even sent our most loyal fans and Instagram influencers apocalypse-proof packs of OREOs designed to survive extreme heat and cold.Ĥ15+ earned media placements (during Election Week) 100+ million impressions (more than a Super Bowl spot) 20+ major brands asking to join our vaultħ5% more engagement than a standard OREO post 286% ROI Norway went as far as turning it into an official tourist destination in a tweet. Our followers and dozens of brands immediately wanted in, going as far as searching for clues about the door code within the mockumentary – a search we happily indulged by dropping clues and, eventually, making a real-time response video that revealed it.Īnd they were asking to help, so we held security guard interviews on our DM’s. We then revealed the OREO Doomsday Vault project on Twitter and YoutTube with a long form film that documented the design and construction process, shared the vault location, and invited fans to visit in case of impact. We began teasing the idea on social and then went dark – something OREO has never done. Inspired by the Global Seed Vault in Svalbard, Norway, we ventured up to the Arctic Circle and built a real apocalypse-proof vault to safeguard OREOs for all eternity. So when a fan alerted us that, on top of everything else happening, an asteroid was coming towards the Earth and could destroy OREOs (along with the world), we couldn’t take any chances. In the midst of an intensifying pandemic, nationwide protests and the craziest presidential election of our lives, the world’s most playful cookie decided to give the world some much-needed relief.
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